When it comes to makeup, eyeliner plays a big role in enhancing the eyes. Whether you want a bold look for a party or a simple style for daily wear, eyeliner helps define your eyes and make them stand out. But with so many brands in the market, it can be hard to choose the right one.
In this article, we’ll explore some of the top eyeliner brands that are loved by makeup lovers across the world. These brands offer a variety of options, from liquid liners to pencil liners, waterproof formulas, and long-lasting wear. Let’s take a look!
Table of Contents
1. Lakmé
Lakmé is one of India’s most trusted beauty brands. It has been around for decades and is known for offering high-quality makeup at affordable prices. Lakmé eyeliners are especially popular because they are easy to use and come in different styles.
Popular Lakmé Eyeliners:
- Lakmé Insta Liner – A budget-friendly liquid liner perfect for beginners.
- Lakmé Absolute Shine Line – Offers a glossy finish and intense color.
- Lakmé Eyeconic Kajal – Works as a kajal and eyeliner, long-lasting and smudge-proof.
Lakmé products are ideal for everyday use and work well even for sensitive eyes.
2. Maybelline New York
Maybelline New York is a global beauty brand known for trendy makeup products. Their eyeliners are famous for being bold, easy to apply, and long-lasting. Maybelline is also a favorite among young users because of its stylish packaging and affordable range.
Popular Maybelline Eyeliners:
- Maybelline Hyper Glossy Liquid Liner – Gives a shiny, dramatic look.
- Maybelline Colossal Kajal – Very smooth and suitable for daily use.
- Maybelline Lasting Drama Gel Liner – A gel-based liner for intense eye looks.
Maybelline eyeliners are great for both beginners and professionals.
3. Plum
Plum is a cruelty-free and vegan brand that has gained popularity for its clean and skin-friendly makeup. Their eyeliners are free from harmful chemicals and are suitable for sensitive skin.
Popular Plum Eyeliners:
- Plum NaturStudio All-Day-Wear Kohl Kajal – A deep black, smudge-proof pencil that also works as an eyeliner.
- Plum Eye-Swear-By Kajal – Safe, soft, and gentle on the eyes.
Plum is ideal for those who are looking for natural beauty products with good performance.
4. L’Oréal Paris
L’Oréal Paris is a premium international brand that offers a wide variety of eyeliners. Known for quality and innovation, L’Oréal products are slightly on the higher price side but are worth the investment.
Popular L’Oréal Paris Eyeliners:
- L’Oréal Super Liner Gel Intenza – A long-lasting gel liner with strong pigmentation.
- L’Oréal Paris Flash Cat Eye Eyeliner – Comes with a wing stencil for easy cat-eye looks.
- L’Oréal Le Liner Signature – A smooth pencil liner with intense color.
L’Oréal is a great choice for bold, glamorous makeup lovers.
5. Nykaa Cosmetics
Nykaa Cosmetics is an Indian brand that has quickly made a name for itself in the beauty world. Their eyeliners are trendy, affordable, and created for Indian skin tones and preferences.
Popular Nykaa Eyeliners:
- Nykaa Black Magic Liquid Liner – Gives a matte finish and dries quickly.
- Nykaa Glamoreyes Eyeliner Pencil – Available in many fun colors like green, blue, and bronze.
- Nykaa EyemSMOKY Kajal – Ideal for smokey eye looks.
Nykaa offers stylish packaging and high-quality liners at great prices.
6. Swiss Beauty
Swiss Beauty is a budget-friendly brand that offers surprisingly good products at low prices. Their eyeliners are smooth, pigmented, and come in multiple types like gel, liquid, and pencil.
Popular Swiss Beauty Eyeliners:
- Swiss Beauty Bold Felt Tip Eyeliner – Easy to apply with a marker-like tip.
- Swiss Beauty Intense Gel Kajal – Deep black and long-lasting.
- Swiss Beauty Metallic Eyeliner – Available in vibrant shades for a bold look.
Swiss Beauty is perfect for students or anyone who wants good makeup without spending too much.
7. Kay Beauty
Kay Beauty, launched by Bollywood actress Katrina Kaif in partnership with Nykaa, is all about performance and style. Their products focus on clean beauty with long-lasting results.
Popular Kay Beauty Eyeliners:
- Kay Beauty Gel Kajal – Rich in color and glides smoothly.
- Kay Beauty Liquid Eyeliner – Smudge-proof and waterproof, ideal for long wear.
- Kay Beauty Metallic Eyeliner Pencil – Adds sparkle to your eyes for party looks.
Kay Beauty combines glamour with care, offering products that look good and feel good on the skin.
8. M.A.C Cosmetics
M.A.C. is a professional makeup brand used by makeup artists around the world. While it’s on the expensive side, the quality of M.A.C eyeliners is unmatched. They are deeply pigmented, long-lasting, and perfect for creating detailed looks.
Popular M.A.C Eyeliners:
- M.A.C Technakohl Liner – A mechanical pencil that is waterproof and long-lasting.
- M.A.C Liquidlast Liner – Extremely long-lasting liquid eyeliner.
- M.A.C Eye Kohl – Soft and blendable, perfect for smoky eyes.
If you’re serious about makeup and want premium results, M.A.C is a great choice.
Final Thoughts
No matter your style or budget, there’s an eyeliner brand out there that’s perfect for you. Whether you prefer natural, vegan products like Plum or high-end luxury like M.A.C, the key is to find a liner that suits your needs.
Here’s a quick summary to help you decide:
| Brand | Best For |
|---|---|
| Lakmé | Everyday wear, budget-friendly |
| Maybelline | Trendy styles, bold looks |
| Plum | Natural, vegan options |
| L’Oréal Paris | Premium quality and performance |
| Nykaa Cosmetics | Color variety, Indian skin tones |
| Swiss Beauty | Affordable and colorful choices |
| Kay Beauty | Long-wear, clean beauty |
| M.A.C | Professional makeup and quality |
Remember, the perfect eyeliner is the one that feels comfortable, suits your eye shape, and lasts as long as you need it to. Don’t be afraid to try different brands and styles until you find your favorite!
